SEO content – Why it’s so important?
The term ‘content is King’ might sound old hat, but the importance and relevance of SEO (search engine optimisation) content remains the same. Content is king, Queen and everything in between. Content brings your website to life not only for the reader but most importantly, for the search engine. Google rewards original, good quality content that provides visitors with the exact information they’re looking for. Duplicate content is a no-go area. No-one likes a copycat, least of all Google.
What is SEO content?
SEO content is ‘optimised’ content. Simply explained it’s a balance of required information for the reader, and strategically placed relevant keywords for Google. SEO content writing ranks higher than non-SEO content for related keyword searches. These keywords are also in the title of the web page or the blog post and strategically used throughout a website.
Quality not quantity
The primary role of SEO content is to be found and rewarded. For this to happen it must be unique, relevant and engaging to visitors. Quality content writing should have SEO-friendly formatting. This is because the wonderful Google bots are looking for words in specific places on your web page or blog posts. This doesn’t mean you need to go on overkill and fill every page with reels of content, just be mindful of the reader and the search engine. This is a fine art and why for many people, hiring an experienced SEO content writer is beneficial. Striking the balance is tough, even for the experts.
How to increase your ranking with SEO content
In addition to SEO content on each webpage, creating high-quality blogs with regular weekly posts will help Google to cement you as an expert in your industry. Google will rank each individual blog and keyword, rewarding your website. The most beneficial element of blogs is the sharing opportunities. The more people share your content, the further up the rankings (nearer page 1 of Google) your website moves. Consistency is key, so make time to schedule time each week to write a relevant post. Again, hiring an expert in this field might free you up time to do what you do best.
Producing quality content is an essential part of any SEO strategy. Taking the time to understand how this relates to your business will help to raise your profile in Google, and ultimately bring more visitors to your website.
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